MNP, 3G and mobile operators
I have been watching the current happenings in the Indian mobile market and have made some interesting observations. Idea Cellular has launched a big campaign about Mobile Number Potability. I blogged about my view on MNP here . Interestingly, MNP can not work without collaboration and n/w-s/w readiness from all the mobile operators in a circle. And even then only one of the operators is investing so much money in the advertisement and others are completely ignoring it. Similarly only Airtel seems to be behind projecting 3G as their USP . While this is a true that almost all the players have the 3G Bandwidth available and would be launching it more or less this quarter (Vodafone and Airtel are definitely launching it this quarter, no clue about Idea 3G yet) Vodafone is just continuing with it's sluggish advertisements of "happy to help" and "wherever you go". No signs of MNP and 3G being advertised. [Interesting Update: While searching for Airtel website, Googl...