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Showing posts with the label Online Advertising

Adword problem

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You use Google for searching quite a few things. Thanks to the browser feature where you type in some name in the address bar, if it is not a FQDN , it simply uses default search engine to search that term. So when you type in "google" in the address bar, it will search for google . And if you search for "bing" it will search for bing . Now if you search for a website using Google, which also uses the adwords, it will look like this:  I wanted to visit SurveyMonkey.com and instead of using the shortcut (ctrl+enter) I just pressed enter in the address bar, and this is what google search threw at me. If SurveyMonkey is going to be displayed as the topmost result, does it really make sense to also display the ad for SurveyMonkey on the same page? User invariably tends to click on the ad displayed, which means revenue for Google and actually loss for the company using the adword service. Couldn't and shouldn't this be changed? Is this a problem with the...

Online Advertising - wastage of advertiser's money?

Online advertisements now have become part of our online life. At times, those advertisements get your attention, many-a-times, they don't. Never bothered much so far with which advertisements are getting rendered on the web page that I am visiting. However, off late, the pattern seems to have changed. Almost consistently I am observing that all my search queries are directly used by Google for serving the advertisement. To certain extent it DOES help, you get to know of another provider of the same service or similar service. But it has become so obvious now, that all the advertisements on any page that I visit are from those pages only. E.g. 99labels.com , snapdeal.com , fashionandyou.com and a couple more. I am not sure if someone has already thought about this or not, but serving the advertisements of an establishment to the regular user/visitor of that site is simply waste of money for that establishment. It is no-brainer that Google reads my mails (ok, not a human-read ...