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Showing posts from June, 2013

Jay-Vijay Motors - advertising in wrong direction?

Last few days I have been hearing the radio ads by Jay-Vijay motors on various radio channels in Pune. 


First one is for persuading the Volkswagen owners to get their vehicles to Jay-Vijay motors for servicing. The punch line is that "you" get your vehicle to their service center in the heart of the city and do not rely on some unknown person to do pickup and delivery. Unknown driver may cause damage to your Volkswagen car. 
The second one is for availing attractive discount on the Volkswagen cars between 21-Jun and 23-Jun (yeah, for three days and it looks like the ad started running today morning itself). 
Jay-Vijay motors is located near Managla Theater and the service station is very much at the same place.  AFAIK, Jay-Vijay motors has only one competitor in Pune area and that is B.U.Bhandari, whose showroom is located on Pashan road near Abhimanshri Society and the service station is near Wakad on Pune-Bangalore Highway. So every Volkswagen car owner has to choose between …