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Showing posts with the label ecommerce

Subscription Services

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As the internet penetration increased over the last 2 decades, it also gave rise to digital subscriptions. The internet users slowly started developing trust in internet-based payments and that too on recurring payments. It probably started with the tech community using the recurring payment systems and slowly spreading that faith to non-tech-savvy users. There was also a phase when I started using the credit card for online transactions but wasn't comfortable storing the card details with the merchant. I used to enter the details every single time. (That is how I still remember the CC number that was in use at that time) In the late 2000's I was introduced to Ecom website development and since then it has been part of my professional as well as personal life. Over the years, I learned about the  PCI-DSS standard , and the extent to which the Ecom companies make an effort to protect consumer data. There have been instances of a data breach across the globe, but alon...

Customer Satisfaction - It is easy sometimes...

Being in the services industry for over a decade and then into consumer focused business for last few years, I have learnt how difficult it is to satisfy the customers on many occasions. Services Industry Software services, as it emerged as a major growth sector, the competition also grew exponentially. The software companies started mushrooming everywhere and each one trying to get a piece of same pie - i.e. US market. It also changed over a period of time and people started focusing on EU and Asian markets as well. But the bottom line remained the same - competition. The Outsourcing companies initially had tough time in outsourcing for several reasons (unproven capabilities, lack of confidence as well as lesser number of options to outsource). As the services companies grew and as it became evident that outsourcing is the way to move forward, all these companies also started hunting for better deals - essentially it started with fishing for lower prices instead of demanding qua...

E-tail Vs Retail

This is interesting. Read this article from TechCrunch - the shop owner is charging the patrons for looking at the items in her shop. I believe this was long overdue. Most of us (including myself!!) visit a store, check out the item, ask numerous question, look at the comparable models, negotiate and step out with shaky promise of coming back for purchase. Then go online, check out the lowest price available and order. Boom... there goes the profit of the brick and mortar store.. Not just the profit, but it also cost him/her the time, probably the salary of sales person, rent of the place, inventory cost and what not!! The amount of $5 is not important. It may not really be the cost associated with each onlooker. What is important is that the shop-owners are facing very different problem which they have not yet solved and trying to find out ways to monetize the physical shop that they have setup with huge investments. While it doesn't cost the Internet savvy customers to do ...