A powerful thought

A powerful thought - make your customer to stay with you by choice and not out of compulsion!! One of my fellow colleagues spelt it out so well, it covers the basic principle of maintaining/increasing your customer base.

The other day I needed to buy some sweets from the franchisee of a well known sweet mart. When I placed my order, I saw that the sweets, the pedhas, were all broken. I brought this to the notice of the salesperson, who outrightly rejected to change the broken pieces. To my surprise, same was the reaction from the shop owner. I decided to leave the shop without taking anything and proceeded to another franchisee few kilometers down the road. Thankfully, the salesperson was good and gave me good pedhas and some othe stuff.

Looking at this whole episode now, I realized that I was visiting the first shop out of the need of a shop closer by and not as my choice. That fellow definitely has lost one customer now. If he'd have provided me with good sweets, I would have visited him again, but not any more !!

A powerful thought indeed...

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