E-tail Vs Retail
This is interesting. Read this article from TechCrunch - the shop owner is charging the patrons for looking at the items in her shop. I believe this was long overdue. Most of us (including myself!!) visit a store, check out the item, ask numerous question, look at the comparable models, negotiate and step out with shaky promise of coming back for purchase. Then go online, check out the lowest price available and order. Boom... there goes the profit of the brick and mortar store.. Not just the profit, but it also cost him/her the time, probably the salary of sales person, rent of the place, inventory cost and what not!! The amount of $5 is not important. It may not really be the cost associated with each onlooker. What is important is that the shop-owners are facing very different problem which they have not yet solved and trying to find out ways to monetize the physical shop that they have setup with huge investments. While it doesn't cost the Internet savvy customers to do ...